I saw this commercial last night & this caught my eye...as an educator for 13+ years, an aunt, Godmother, sister, daughter, friend...and even been there personally in a lot of respects too (unfortunately). Thought what a good message to send to young girls and women. I don't think it's a new trend, but definitely something to be aware of and conscientious. Maybe there is a way to get involved or help a young girl or woman learn about herself and her true value in life.